NYFW SS24 Runway Show
On Sunday September 10, under the gleaming lights of the Mercedes-Benz Lounge in Manhattan, Fite Fashion, along with their partners, Pavé The Way® and Inversa Leathers, stole the spotlight at New York Fashion Week (NYFW) with an unforgettable showcase of eco-luxury and sustainability.
A Glimpse into Fite Fashion: Sustainability Meets Elegance
Fite Fashion, founded in 2018 by Michelle and Thomas Fite, is on a mission to redefine the fashion industry's standards. The brand seamlessly blends timeless elegance with eco-conscious practices, making it a pioneer in sustainable fashion. Their commitment to environmental consciousness was evident in every piece on the runway.
Philanthropy on the Catwalk: Pavé The Way's Stunning Jewelry
Partnering with Fite Fashion, Pavé The Way® with Philanthropy is Beautiful® showcased exquisite jewelry pieces that transcend adornment. Joan Hornig, the founder, has ingeniously incorporated philanthropy into every design. Each purchase allows the customer to direct 100% of the profits to a charity of their choice, making a powerful statement that fashion can change the world.
Innovative Materials by Inversa Leathers
What truly set this show apart was the innovative materials featured from Inversa Leathers. In particular, Invasive™ Lionfish Leather, sourced from a species endangering coral reefs, and Invasive™ Python Leather, contributing to conservation efforts in the Florida Everglades, sent a resounding message: fashion can be a force for environmental good. Each piece on the runway embodied the essence of responsible luxury, proving that sustainability and style can coexist harmoniously.
Produced by Nolcha Shows: A Fusion of Technology and Fashion
Nolcha Shows, an award-winning event during New York Fashion Week, champion independent fashion designers by providing a global stage for their collections. Over the past fifteen years, they have earned acclaim for fostering innovative talent and enjoy support from prominent brands, earning extensive media coverage. They are at the forefront of the intersection of technology and fashion, as the show featured brands at the cutting edge of Web3, VR/AR and wearables.
Wear the Future: Representing Sustainable Visionaries
Fite Fashion's representation by Wear the Future, the world's first media agency dedicated to sustainable designers, further underscored their commitment to driving positive change in the fashion industry. It is a partnership that exemplifies the brand's dedication to promoting sustainability and ethical practices.